You don’t need us to tell you that first impressions count, but let’s forget about your sales techniques for a minute. Now there is growing evidence that suggests the improvements of reception areas over time have had a positive effect on businesses. So when you’re putting together a plan to wow your customers, factor in from the very moment your customer steps through the door.
There are so many factors that can affect a person’s mindset, and these will all have an impact on what you’re trying to achieve as a business. No, you can’t control the weather, or the fact the train was delayed but once that customer is into your hands, you have control (mostly!) of the experience a customer has.
Picture this. You walk into an office and you’re faced with an open plan sea of desks. Where do you go? Who do you ask? Making a customer feel uncomfortable definitely won’t make their experience a positive one. While having an open plan office is great, the customer needs to know where to go and what to do. A smiling welcome from an inviting reception is always a reassuring start.
Times are changing, and businesses are now thinking outside the box when it comes to office design. You may have noticed, when entering into a business reception, how receptions have changed. The days are gone where you will find a standard office desk with a couple of uncomfortable chairs lined down one side. Sound familiar? Here are some things to consider...
Bold is better
Be bold. There are many office reception desks with innovate, eye catching designs that would stop your customers in their tracks. This will create the perfect first impression, aligning your brand culture and ethos into the use of furniture, showing professionalism throughout. Can’t afford a new reception desk? Don’t worry. Try branding up your current reception desk. At least this way you’ll instantly add a wow factor for anyone walking in.
Create a warm atmosphere
Whether your reception area is big or small, or if you don’t have one at all, we have the perfect solution to help make sure you grab those extra brownie points. Again, thinking of your brand ethos, have an area in your reception or at the front of your office with stylish, comfy seating to show off your
company personality. This way, it can be a nice waiting area for customers, and an area for informal meetings between employees. This can get as quirky as you like, our personal favourite at the moment are the crazy pods above!
Brand comes first
Less isn’t always more. So splash your reception or meeting area with colour, pictures and quotes. Think outside the box. Inspire the customers that walk through the door and create a lasting impression through the use of iconic objects that reflect your brand. Another touch point can be through the use of promotional branded products. It’s surprising what a branded sweet on arrival or a branded pen to take away can do for your business - because we all love a freebee, right?
If you’re to take anything from the above, just note that receptions are no longer the part of your business to ignore. Whether you have the budget or not, use the tips above to make your business stand out from the rest and create that perfect lasting impression.
If you would like some help on creating the perfect reception space, contact our interior design experts on 0845 345 0061 or email us at firstname.lastname@example.org.